Communications & Engagement Lead
Flexi Time Job
Centre for Homelessness Impact
Shape the Centre’s communications and dissemination strategy to build and improve the sector’s understanding of 'what works'.
Salary: £31,000 to £37,000 depending on experience (pro rata if part time) and location. Flexible, with at least two days in office on an average week. Both full time and part time considered.
Who we are
We’re a social startup in the homelessness sector. Our mission is to end homelessness by helping charities, local authorities and policy-makers understand which programmes and strategies work best. We’re big believers in the power of evidence and human-centred design when it comes to solving complex social problems like homelessness – and we’re looking to build a small, agile team to deliver content, training and platforms that make a real difference to those affected, as well as people working towards a future without homelessness.
Joining a relatively small team you’ll be a big part of shaping the way we work, collaborate and deliver impact. You’ll also have a great opportunity to assert your aesthetic and personality on the centre and its work in a meaningful way.
In a nutshell
The scope of this role is broad and covers everything from uncovering insights and telling inspiring stories, to creating national and international communications strategies and designing new ways of helping our various audiences to engage with evidence in the homelessness sector. The person we’re looking for must have the ability to make complex issues and concepts feel simple and intuitive. They will employ different tones of voice to speak to our various audiences and be comfortable experimenting with new and better ways to convey evidence messages.
Why this role is important for the Centre's work
The Centre for Homelessness Impact is the UK’s What Works Centre for Homelessness. We want evidence to become the new normal in the homelessness sector, just as it is in education and public health. Storytelling and clear communication is central to our engagement approach, because the right words can make behaviour change engaging, help ideas stick and move people to action, whether inside an organisation, or out in the world. We need more than just great writing — we need someone to help us bring evidence to life.
We’re looking for someone who can:
- Simplify the complex and communicate it in a clear and inspiring ways across a variety of media.
- Communicate effectively to a wide range of audiences with strong writing skills.
- Use evidence-informed communications and storytelling to help the Centre’s non-academic audiences understand the importance of robust and transparent evidence.
- Ensure appropriate communication channels are developed with people affected by homelessness.
- Build and engage the Centre’s audiences both online and offline.
The communications and engagement specialist is responsible for:
- Planning, creating and delivering monthly social media calendars (e.g. twitter, blog, newsletter)
- Developing tailored messages for different types of audience
- Assisting with the development of a community strategy for social media channels
- Writing factual and engaging copy for our social and website content — interviews, support pieces and case studies— as well as creating content for external media partners and press
- Creating regular monthly email newsletters that source interesting evidence-based and homelessness-specific content internally and externally
- Measuring engagement across channels over time to understand what content is most useful to our various audiences
- Contributing content ideas towards our annual conference and ongoing events series
- Developing and maintaining relationships with external press partners and other comms teams across the homelessness and What Works sectors.
- Working collaboratively with Centre associates who support the Centre’s activities.
- Hold a communications or design-related qualification or have other relevant experience (e.g. social media marketing)
- Have successfully grown and/or managed an online community.
- Show you can distill complex information into an understandable, useful and engaging format that is still robust, accurate and credible.
- Demonstrate an ability to use storytelling as a vehicle for sparking engagement and to create impactful case studies.
- Take an active and experimental approach to developing effective evidence-informed communications (e.g. podcasts, videos, etc).
- Have demonstrable experience of successfully managing multiple projects (and people) simultaneously, with great attention to detail.
- Recognise the unique potential that individuals from differing backgrounds, experiences and perspectives bring to an organisation.
- Be committed to the aims of the Centre
- Be comfortable working within a self-directed culture and navigating ambiguity
- Be open to critique from other disciplines and curious to learn from a wide spectrum of perspectives
Nice to Have:
- Proficiency in Webflow, Google Docs & Sheets, Keynote or Powerpoint
- Fluency in multiple media for storytelling (e.g. podcasts or videos)
- Some experience of using Photoshop, Illustrator and/or InDesign
5th January 2020
Interviews will take place on the 13th of January in London. Travel expenses will be covered for any candidates travelling from elsewhere in the UK and other arrangements will also be considered on a case by case basis.
If you are interested in applying please send your CV and cover letter to , detailing why you think you are qualified for this role and why you want to work at the Centre in up to two sides of A4. For a brief discussion about the role please contact Dr Ligia Teixeira, Chief Executive – or James Cartwright, Editorial and Engagement Associate