PR And Marketing Officer
20 – 30k GBP
Four Day Weeks
Learning through Landscapes
Job title: PR and Marketing Officer
Hours: 29.6 hours, four days per week (would also consider shorter hours over 5 days)
Salary: Band 4 of the LTL pay structure
About Learning through Landscapes
Learning through Landscapes (LtL) works to ensure that every child enjoys stimulating outdoor learning and play in their education, recognising the health and wellbeing benefits they bring.
Founded nearly 30 years ago, LtL is a leading charity in outdoor education. Our central office is based in Winchester and our Scottish team are based in Stirling. We have a UK and international brief and operate through advocacy, research, membership, training and delivery.
We are honoured to have Sir David Attenborough as one of our founding patrons. He, along with our dynamic and experienced board including our Chairman Sir Bob Reid and founding Trustee, Merrick Denton-Thompson OBE, makes LtL a sector leader.
In recent years we have begun to broaden the application of our skills and experience outside of schools and early years settings: we have run projects for children in care, children in hospitals, homeless young people, older people in care and dementia sufferers. We plan to continue developing and innovating over the coming years.
This post will assist with the development and growth of LtL and support a busy team with the promotion of existing and new projects, the ongoing development of a new website and our growing social media profile.
Terms and Conditions:
The PR and Marketing Officer post is a part-time position. The salary is in the range of £24.5k to £32k pro rata pa with up to 5% contribution to pension and 28 days annual leave plus bank holidays (pro rata).
Position and accountability within LtL
The PR and Marketing Officer is line managed by the Development Manager.
Main Purpose of the post:
To play a significant role in the development and effectiveness of LtL by delivering an agreed media communications and marketing plan, including:
• Leading on media relations
• Managing and delivering PR campaigns in support of the organisation and individual projects
• Leading the co-ordination of the Outdoor Classroom Day campaign for the UK and Republic of Ireland
• Writing compelling and engaging copy for our website and other resources
• Managing and developing all social media channels for the organisation
• Marketing our income generating activities including training portfolio
• To develop and implement the organisation’s media relations programme toachieve organisational objectives and agreed performance indicators.
• To develop and establish relationships with key journalists and position LtL as an expert voice on outdoor learning in school grounds and the benefits of engagement in outdoor spaces.
• To be the first point of media contact for LtL including approaches via social media and ensure that all enquiries are dealt with efficiently and in a timely manner.
• To research external hooks, including policy developments, events, campaigns, and trending topics in order to identify story angles and opportunities for comment.
• To work with the Development Manager and other LtL colleagues to identify and develop emerging opportunities to tell our story and facilitate/ contribute to national conversations about children’s access to outdoor spaces and the benefits this brings.
• To sell story ideas to journalists and secure coverage, including drafting press releases, preparing copy, research data, images and video and social media content for specific projects and organisational opportunities.
• To produce regular media evaluation and Outdoor Classroom Day updates, contributing to reports to the charity’s Executive Committee and Board of Trustees.
• To manage one or more high profile communications campaign such as Outdoor Classroom Day (UK and ROI), setting and managing budgets and expenditure.
• To utilise Google AdWords and other paid-for social activity, including social media influencers to create and support targeted content to drive engagement in LtL campaigns.
• To support the development and execution of other integrated PR programmes.
• To track and report on campaign success including through participation numbers, reach, engagement and use of resources.
• Celebrity liaison, as required.
• Development and support of our training offer both in the UK and internationally
• Promoting the LtL brand and developing new areas of interest
• Support in fundraising
• To write briefs and literature for a range of audiences and stakeholders.
• To provide SEO optimised copy /content for the LtL website and blogs.
• To write articles for external publications, including blogs and web stories.
• To add to LtL’s library of communications assets, including case studies.
• To create, source and maintain accurate contact records on a media databaseincluding those made/sourced through social media activity.
• To develop meaningful relationships with influencers to help promote the work of the charity.
• To identify key suppliers who can support the charity communications and marketing strategy.
• To manage and oversee the production of LtL’s regular e-newsletters, setting up and utilising trackable links to inform content decisions and reader interests.
• To identify opportunities for LtL staff to speak at external conferences.
• To seek endorsements for LtL’s work.
• To contribute communications expertise to cross-organisation project development.
• Contribute to LtL through staff and working group meetings and by taking on specific areas of responsibility as required.
• Participate in training and development activities as required.
• To support and prepare briefing notes for high profile supporters and partners.
• Other appropriate duties as required by the Development Manager and Chief Executive Officer.
LtL is committed to genuine equality of opportunity in all aspects of its activities both as an employer and as a national charity promoting children’s rights. To this end LtL will work to encourage and assist any disadvantaged groups or individuals and create a level playing field from which equality of opportunity can operate. Appointment to this post will be subject to a satisfactory CRB check.
Location and working arrangements
This post is based in our Winchester office but some travel around the UK will be required. Own car and a full driving licence would, therefore, be an advantage for this post.
The PR and Marketing Officer will be a creative thinker with a flair for language and a talent for building relationships with external contacts. They will be energetic, committed and enthusiastic, with relevant experience and a proven record of securing great media coverage. They will also have the ability, knowledge, confidence and initiative to contribute to the continuing growth of LTL’s work.
• Proven ability to think creatively and develop strong media angles to secure coverage
• Proven ability to research and identify powerful case studies suitable for the media
• Ability to draft media comment for senior level staff
• Excellent written and verbal communication skills including strong grammar and attention to detail
• Ability to master a new brief and quickly assimilate complex information
• Strong organisational skills and ability to work on own initiative
• An interest in educational and environmental issues
• Excellent interpersonal and team-working skills and experience of crossfunctional working
• Confident ICT skills
• Ability and willingness to travel
• A good understanding of GDPR legislation including safeguarding rights of children
• Educated to degree level or equivalent, in a relevant subject or have relevant experience or qualification
• A background in media/comms/marketing
• Experience of using website content management systems
• Experience of using contact databases
• Knowledge and experience of the charity, education or environmental sectors, including understating of education policy
• Experience of producing and delivering media plans
• Experience of selecting photographs which appeal to media along with an awareness of the responsibilities placed on organisations in securing and distributing images
If you would like to apply for the post, please email your CV and a covering letter explaining how you meet the necessary criteria in the person specification, to
Feel free to email if you would like to know more about the position or LtL in general.
The deadline for applications is 9 am on Friday 28th June, 2019.
Interviews will be held in Winchester on Wednesday 10th July, 2019